Beau Loves is a clothing brand that celebrates the adventure and magic of childhood with clothing that allows children to express their creativity. We create boldly unique, fiercely contemporary clothing for young explorers.
Founder and designer, Faye Wilde, studied fashion at Central St Martin’s and honed her craft in womenswear, working between London and Paris on the fashion circuit.
When her little boy, Beau, was born, Faye noticed a gap in the children’s clothing market for vibrant, gender-neutral apparel. Inspired by Beau, she designed a small collection of clothes to reflect his fearless and fun-loving character.
Each collection is unique and is inspired by Beau’s interests as he grows. Imaginative and vivid prints are our trademark but we make sure our apparel is as comfortable as it is fashion-forward. Our tribe are little people with big personalities who need clothing that allows them to embark on active and daring adventures. We like to surprise; observant eyes may spot our embroidered, hidden messages, which are designed to uplift and encourage.
We don’t believe in designing separate items for girls and boys or imposing any restrictions on who can wear what. Childhood is full of enchantment and possibility, and we design for kids who create their own stories and bring their full, authentic selves to every escapade.
Sustainability is one of our core values and our collections use around 70-80% recycled materials. We care deeply about our impact on the environment and are always striving to do better. Read more about our commitment to ethical production here.
Today, Beau Loves is stocked by independent retailers across the globe.
We are the destination for families raising kids who dream big, take risks and engage fully with the world around them.